Infographics: The Visual Storyteller

You’ve seen them everywhere – long images on websites, blog posts and Pinterest with statistics, pictures and descriptive content. Infographics (information graphics) are definitely the new way to share valuable data and tell a story!

Nonprofit Infographics

Nonprofit Organizations are great users of Infographics to share their stories, as evidenced with these links:

One way I haven’t really seen NPOs using Infographics is to market and celebrate their fundraising events. Events lend themselves to positive, engaging stories and, more importantly, to visual storytelling and I want to encourage you to investigate this avenue.

Infographics can be created relatively easy with a little date and a lot of creativity, can be shared across nearly all social networks and can generate a lot of response very quickly.

The old adage “A picture paints a thousand words” has really never been more true than in the age of Infographics.

What to Include

Now that Infographics are on your radar as something to create, the next step is to decide what to include. Here are some ideas:

  • Number of Attendees: People want to know who’s gong to be there. You can show by gender, by age, by location, and by fitness level (for runs). You can also show event growth over the years.
  • Dollars Raised: Again, you can show how much was raised and growth over the years.
  • Benefits Provided: Show before and after assistance given. Also, you can show how each dollar amount helped in specific ways.
  • Comparison: One of my favorite ways nonprofits can use Infographics is through comparison. The simple imagery of how $5 could be spent by a single person (a cup of fancy coffee) versus how a $5 donation could purchase a meal for an entire family can be very effective.
  • Survey Results: Did you do a post-event survey? Show the results in a compelling Infographic to convince more people to attend or donate the next year! You can also share specific comments from attendees in this manner.

How to Create

There are several ways you can go about creating Infographics:

  • DIY: If you have the software, the know-how and the time, you can make your own graphics. A little creativity, some stock imagery, and your own data will go far. Note: be sure that any “stock” imagery you use is properly owned or referenced.
  • Hire someone: If you can afford it and you don’t have someone capable on staff, you can definitely find someone out there who can make these for you. They are all over the place, you just have to ask around.
  • Use Visual.ly: You can create an account then login with Twitter and/or Facebook to create very specific (although limited) Infographics at http://Create.Visual.Ly. Visual.ly also offers a marketplace where you can find a graphic artist to help you out: https://marketplace.visual.ly/
  • Use Piktochart: This site has two options – FREE and paid. The FREE version provides just three basic templates and give some ability to add, remove and change fields and other pieces. You can upload some of your own images as well. However, the free ones will have a Piktochart watermark. Once you’re ready to do more infographics or don’t want that watermark, you can upgrade to the monthly or annual version for more customization options. http://www.piktochart.com
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