One of the hardest parts for some organizations to get the hang of doing in social media is follower engagement. I think what makes it difficult is the assumption that the engagement has to be meaningful and deep. However, some of the highest engagement numbers come from simple, straight-forward, everyday questions. People like to be asked their opinions and the easier to answer the more responses you will probably get. Once the answers start rolling in, simply interact with those, ask additional “probing” questions and get a conversation going between you and your followers or among your followers with each other.
To help you get started, here’s a list of event-based questions you could use – just fill in the blanks that are in [brackets]:
- How many years have you attended [event]? What year was your favorite and why? – Should get people talking about how they’ve attended so many reasons and why they come back year after year.
- Should we have [option 1] or [option 2] at this year’s event? – This is a good one to get feedback between two seemingly equal options – two entertainment types, two meal types, etc.
- How many guests attended [event] in [year]? – This could easily be a contest question as well.
- Only [months, days, hours, minutes] until the [event]! Are you ready? – Simple countdowns get people excited, talking and (sometimes) even a little nervous.
- What’s your favorite part of [event]? Why? – This can be used as a mini-survey question to get a feel for how your followers really feel about different aspects. You could also generate this as an actual Poll question in Facebook with specific answers for your followers to select from (with an open-ended option for adding their own selections).
- We have a [new/returning feature] for this year’s event. What do you think? – This could be a new race course, a new format, Photo Booth addition, etc. Whatever is new that could alter how the event works or is perceived.
- We dare you to [related activity] this [time frame]! Be sure to tell us the results. – We dare you to wear your event outfit to the grocery store or We dare you to tell 5 strangers about our event this weekend!
- If we did [related activity] would you join us?
- Announcing [whatever!] – Whether by announcing something new and wonderful for the event, or telling how much you raised and saying “Thank You” you’re giving people a reason to be excited! This may result in more likes than comments, but that’s still some interaction.