When discussing social media strategies with my clients and coworkers, I tend to mention web tools off-handedly only to realize they had never heard of them. There are some really wonderful sites out there that can help non-profit special events but knowledge of them tends to pass only through word-of-mouth. So, I want to take a minute to highlight 10 sites/tools you might not have heard of yet but should consider using. In future posts I’ll be highlighting these sites and tools with more in-depth instruction so you can best utilize them for your events.
(All quoted statements below are pulled directly from the mentioned websites. Sometimes it’s easier to let them explain themselves!)
“Save your time and your sanity. Monitor and post to multiple social networks, including Facebook and Twitter using the HootSuite dashboard.”
For non-profits that might not have a lot of staff or web-savvy volunteers, this site allows you to schedule updates for future delivery. This decreases the amount of time you have to spend posting. It can also help you track what people are saying so you can respond in a timely manner. What’s really nice is that there’s mobile apps to help you keep in touch with supporters when you’re on the go.
FULLY FOLLOW ME
“FullyFollow.me lets you connect your social profiles into one, and be followed across all of them with a single click.”
With a single link, you can let people quickly follow your Twitter, LinkedIn and Facebook account/page. For example: https://www.fullyfollow.me/tababcock 🙂 I haven’t found FF buttons to replace the little F and T buttons most people use on their websites but I’ll pass on a link as soon as I can track one down!
G-TEAM / GROUPON
“G-Team campaigns range from ridiculous flashmobs to fundraisers that benefit local community organizations. Every G-Team campaign connects you with enough people to achieve something awesome that you couldn’t have done alone.”
I think this site will allow non-profits to utilize the insane reach of Groupon in new and inventive ways to raise money for specific portions of their organizations. There are so many ways you could use this that I can’t even begin writing suggestions; check the link above for some great ideas. The downside to this site? The campaigns only succeed if you hit a “tipping point” (just like a real Groupon offer).
This daily coupon site has a noticeable difference from Groupon – ALL their offers benefit a non-profit! “Up to 90% off restaurants, entertainment, spas, and more in your city. A portion of every deal goes back to a local non-profit!” Downside? They’re only in 3 cities right now (with one coming soon). Hopefully they’ll come to your city soon if they’re not there already!
“SwipeGood rounds up all of your debit or credit card purchases to the nearest dollar and allows you to donate the difference to the charity of your choice. It’s the easiest way to give to charity.“
By signing up to be an included charity, your non-profit can then spread the word to your supporters. As they sign-up for the service, each time they make a credit card transaction the “change” will go to your org (for example, a $34.24 purchase will net a 76 cent donation). These are little amounts but over time will add up for your org.
“Your profile powers our cause campaigns. No-cost donation processing and distributable tools. Information to equip your team for success.”
I wrote a dedicated post on this site already, but felt they deserved a place in this list. Read more.
“At VerticalResponse, we are inspired by the work you do, so we want to make it easier. Now you can save your donors’ dollars for other crucial projects, so that you can stretch that shoestring to achieve even more. If your organization is a 501(c)(3), then you’re eligible to send up to 10,000 emails per month. Free!”
Yep, you read that magical word – FREE. That’s a huge selling point for this tool. What’s also good is the ability to make good-looking HTML emails without a lot of HTML knowledge. There’s provided templates and a WYSIWYG editor to make it very easy. I use this for ALL my non-profit events and love it! (Oh, and if you do go over the 10,000 free emails, they also slash their prices for additional emails that month.)
“VolunteerMatch strengthens communities by making it easier for good people and good causes to connect. The organization offers a variety of online services to support a community of nonprofit, volunteer and business leaders committed to civic engagement. Our popular service welcomes millions of visitors a year and has become the preferred internet recruiting tool for more than 78,000 nonprofit organizations.”
I think their words pretty well sum it up. You have volunteer opportunities, they give you the space to connect those with people who want to volunteer. Match made!
“Looking for a new source of funding for your nonprofit? Discover eBay Giving Works – a simple and effective fundraising program that can help your organization tap into the generosity of the eBay community.”
With three different ways to raise money (through pledges, direct sales and donations) you can’t lose with this setup. If you can’t build your own site for auctions and donation route, this is definitely the way to go! I’ve had client success with this site; essentially they had an online auction to coincide with their event. There were too many items for a live/silent auction at the event and this allowed them to still raise funds with those donations.
“We’ve developed a free, hip new browser app called The GlobalMojo Giving Assistant, which automatically and effortlessly generates money every time you surf the web, without you having to do anything different than you normally do. We do this by capturing revenue that you’re already generating when you search or shop online, and redirecting 25-50% of that revenue to your favorite charities, rather than keeping it all as profit. It’s technology for good.”
I just learned about this browser today but it sounds wonderful! I need to check out exactly how to set this up and the two ways it can help, but for a start you can at least check them out and make sure your organization is included in their list.
PAY WITH A TWEET
“It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product. Boom.”
Essentially, this is a more formal approach to the Lend me your status request. By offering something like the first chapter of a book or a special event item, you can spread the word about your cause. Maybe it’s something as simple as a unique light-up necklace at your event or an arm band for a race. Whatever you choose, you’re getting the word out there with little or no cost to you.
That’s it! (At least for now.) As always, if you’ve used one of these tools, I would love to hear about your success (or failure) with them to pass on to others. And questions are always welcome.