A coworker recently pointed me to a new website called “Causecast.com“. In their own words, “Nonprofits that join Causecast benefit from free integration into cause marketing campaigns, technology and resources to activate supporters, enhance fundraising capabilities and amplify your message.”
From what I can see from their site and their work examples, nonprofits can sign up for a free account. Causecast will create ’cause marketing campaigns’ the appropriate 501(c)3 members are automatically added to, furthering the organization’s reach.
As I haven’t used this website with a client yet, I can’t speak first-hand as to what such a site will garner for an organization. However, this site does offer three things that I think will be beneficial to non-profits:
- FREE membership. Yes, I’m a big fan of companies that offer their services for low-cost to non-profits and you don’t get much lower than free (unless they start paying you…)
- Social Reach. This company does seem to have a good start on social organization of charity organizations. They create campaigns to group together like-minded charities and provide a choice for individuals who aren’t yet tied to a specific organization but know what general cause they want to support.
- Fundraising Tools. Through campaigns and directly through their website, non-profits can have a FREE (there’s that word again…) donation form. Again, in their own words, “You pay nothing to have Causecast process your donations on our sites and yours, via the personal fundraising pages, donation widgets and other free tools we [Causecast] provide to help you raise money.“
One example I looked at for their campaigns is Salute to Service. On this site, the Causecast members that meet the correct criteria (category) are automatically added in the Make a Donation area and their volunteer opportunities are listed in the Volunteer section. It also appears that a special Twitter handle and a Facebook page are created for each campaign, allowing individuals to follow this specific campaign for any new additions.
Honestly, I’m of the mind of “what could it hurt to join”. So, check it out and see where they can help you! Once I have a client onboard with this and some real-world usage, I’ll repost with additional thoughts and advice.
* please note, all quotes are pulled directly from the Causecast.com website.
** second note…yes, I realize this post is not geared specifically to special events. I need to do a bit more research into whether a non-profit EVENT can be listed, or just the overall org. Either way, I thought this was worth passing on. 🙂