Friends, Romans, countrymen, lend me your…status update? Well, that’s the most basic premise behind this post: ask for status lending.
You’ve seen them here and there – your friends, family and coworkers posting about an event they’re attending or a cause they’re supporting. It might get your attention and get you to click-through (that whole “viral concept”). At the very least, you probably read it and it’s in your memory banks now.
Consider this: your event has a steering committee of 10 people (keeping it easy here for mathematical purposes). Each person has 100 unique friends on Facebook and there’s about a 50 person overlay between them all. Plus, your event page has been liked by another 200 people who no one from your committee is direct friends with. This brings your direct Facebook connections to 1250 without much effort. Now, assume the same number of unique touches through Twitter and LinkedIn and you now have a base of almost 4,000. (I know everyone has people they’re connected to through all three mediums and there’s other overlap, but it all evens out in the end.)
Now, here comes the easy part. Simply ask each of your committee members to post a status update about the event. To make it more effective, follow these general guidelines:
- First and foremost, your committee members should LIKE your event page. This way they stay abreast of all your updates and can more easily share them.
- Ask them to post an event update in their status at least once a week for the months leading up to the event.
- Increase personal and event posts to every other day or even daily in the final few weeks of ticket sales.
- On the last day or two of ticket sales (or as you get closer to being sold-out), ask them to repeat the message a few times a day to be sure it gets read by as many people as possible (as my co-worker and friend Ramsey Mohsen reminds us, not everyone reads every update you make).
- To make a stronger impact, ask them all to reshare your page’s links or post a new one at the same time.
- To make it easy for them, provide a list of suggested updates and links to include. Be sure to provide potential updates that range from creative, silly, and funny to serious, straight-forward, and thought-provoking. Different people will feel more comfortable with different styles and you want them to feel good about what they’re putting up.
Now, instead of touching just the people who liked your page, you’re touching a MUCH larger audience. I know from experience this method DOES work – our Ugly Christmas Sweater Party has been marketed and sold out 3 years running from just social media efforts and our steering committee being committed to getting the word out!
Try it out and see if you don’t get a bigger push when you’re all working the system together!