I’ve just personally found one of the biggest obstacles to using social media to sell an event – finding the time to do it!
Over the past few weeks I’ve been heavily involved in planning a small internal event for our office – Bring Our Children to Work Day. In the grand scheme of things, there were about four people involved in the planning and we’ll have about 20 – 25 kids visiting us, so it’s not a HUGE event. But, in addition to my regular position and life outside the office, I was consumed with so much stuff to do that I neglected using social media!
As I write this, I realize that I could have kept in touch with my fellow associates better through FB and Twitter, as well as emails. Through those media avenues I could have created an event to keep it in their minds, asked for input on our activities, posted pictures of parents/kids to increase the cute factor, etc. These were all very simple actions but I didn’t plan for them and therefore didn’t find the time for them.
As they say, hindsight is 20/20 and I know now that when I was setting up my schedule and plan, I should have included some of these options in the mix. I should have thought about how to get the word out and used tools that my office not only encourages us to use but practically requires!
Needless-to-say, when I work on another event like this, I’ll be sure to include these in my plan and schedule. But, on the plus side, I’ve learned a valuable lesson firsthand that I can now pass on to my event clients and to you:
PLAN THE WORK THEN WORK THE PLAN!