I was going to take this slow and introduce a lot of “proven” techniques before I jumped into new areas. But, this idea has been on my mind for some time now and I just want to get it out there.
Facebook has what appears to be a truly useful tool – ads. In the right side bar of the site you’ll see them for all sorts of products and services. They drive viewers to Facebook pages or to other websites. What I have yet to see it used for in any meaningful way is special events – particularly non-profit events. (Either that, or I’m not seeing event ads because I’m not part of anyone’s target audience, which would be a somewhat disheartening so I refuse to entertain that idea.)
What makes Facebook Ads good for nonprofit events is that you can focus on potential attendees by targeting a specific audience based on gender, age, demographics, likes, and interests. You can specify a Cost-Per-Click or a Cost-Per-Impression amount as well as a daily cost so you stay within your budget. This is one of those areas where you will have to spend some money, but you can cap it off. Even if it doesn’t increase attendance for the event, it can help increase awareness for your organization and cause.
Anyway, I just wanted to introduce this idea tonight. I’ll come back soon to tell you how to set up an ad with features to implement and pitfalls to avoid. Until then, be watching that right-side bar on Facebook to see what others are creating and start thinking about how you’ll be using them!