The concept of contests and prizes isn’t necessarily new to the social media world or to most businesses, big or small. However, non-profits, and especially their events, might be hesitant to use a contest due to a “cost” association. You can actually run low- to no-cost contests that will garner follower interaction, increased followers and an embracing attitude.
With a whole new generation of runners who also happen to be digital natives, I think it’s time we took a new look at charity runs and make them even more social. Any one ready to join the race?