Helping non-profit organizations successfully leverage social media and the digital web to market fundraising events.
Does this sound at all familiar?
Social Media Manager (SMM): “We need a Facebook page.”
Person In Charge (PIC): “Great idea! Go make one.”
[SMM makes page and they are the only admin.]
SMM:”We need a Twitter account”
PIC: “Great idea! Go make one.”
[SMM creates account and the rescue email is their own work account or, worse, their personal account.]
SMM: “We need accounts for YouTube and Pinterest and Instagram and…”
PIC: “Great idea! Go do it. Make whatever you think we need.”
[SMM creates all needed accounts. They use their own work or personal account for setup and their own mobile phone for reference. Then, a few months later...]
SMM: “I’m sorry to say, I’ve taken another job. Here’s my notice.”
PIC: “We’ll miss you! Good luck…”
[No one does a full knowledge transfer. SMM disappears into the blackhole into which past employees sometimes fall. ]
NEW SMM: “So, how do I get into all our Social Networking sites.”
PIC: “Oh. um… Guess you’ll need to figure that out.”
[NEW SMM plots elaborate revenge on original SMM...]
Over the past few months, I’ve spent days – yes days – tracking down and trying to reset social networking accounts for various people because they were originally set up by an intern, an associate who’s no longer with the company or even a past vendor. My response:
Instead of going into detail about the trials and tribulations of this process, I’d like to give you the following steps to avoid this issue.
Now, go gather your credentials and save your Social Media Manager a few headaches. Thanks!