Extra-Special Events
Helping non-profit organizations successfully leverage social media and the digital web to market fundraising events.
Charitable Donations as Holiday Gifts [INFOGRAPHIC]
An infographic depicting survey results to help non-profits leverage the option of using charitable donations as holiday gifts. Suggestions of how non-profits can utilize these results in holiday marketing efforts:
- Suggest charitable donations are great gifts for grandparents and new babies
- Message with local support details – “100% of every donation helps Kansas Citians” or “Kansas residents benefitted by your support!”
- Include in lists such as ‘Gifts under $50′ or ‘Gifts for the dad who has everything’
- Provide In honor and In memoriam recognition on your website
- Offer holiday card notifications with personalized messages; avoid offering email notifications
- Combine a donation with a small gift such as a stuffed animal or t-shirt
- Mention the “Joy of two gifts in one” – a donation to the organization + a gift to the recipient
- Suggest these make thoughtful, loving gifts; avoid marketing as a last-minute gift option
- Offer tickets to your major event with a donation of a certain amount - what they would normally pay when tickets are on sale, but allows them to give the ‘tickets’ as a holiday gift as well!
![Charitable Donations as Holiday Gifts [INFOGRAPHIC]](http://extraspecialevents.files.wordpress.com/2011/12/percentages.png?w=547 "Charitable Donations as Holiday Gifts")
38 Comments on “Charitable Donations as Holiday Gifts [INFOGRAPHIC]”
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